Your documents title will appear in user's hotlists, the banner of most browsers, and robot-generated lists. It should be a concise, one-line summary of what the page is about. Bear in mind that users may not reach your document through your homepage, but directly using a search engine or link at another site, so the title should ideally be self-sufficient. If this is a company website, try to include the name of your company here also. Instead of Tools and Supplies, make it Joes Hardware - Tools and Supplies.

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Comma-separated list of key words for indexing your document.
Some robots look at keywords in context, so it is best to preserve word order and case, e.g. pizza, Vancouver, British Columbia rather than british vancouver columbia pizza. Try to use plurals for your keywords, search engines will process both singular and plural form.  DO NOT REPEAT KEYWORDS!

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Description
(Strongly Recommended)

The description is presented to the user along with the document's title as the result of a search.
Many robots use the first few lines of text as a description if the Description tag is not present. For documents using frames, it is possible that there is no such text present. Try to include your company name or website name here also. Use keywords in your description. Try to avoid superlatives (such as "best", "biggest", "coolest"). 

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This tag names the author or creator of the page. This is useful if a searcher would like to find more pages created by you.

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        <META NAME="ROBOTS"

              CONTENT="ALL | NONE | NOINDEX | NOFOLLOW">



        default = empty = "ALL"

        "NONE" = "NOINDEX, NOFOLLOW"